New Norwich bakery set to open in The Paddocks in Old Catton

Frank's Bakery and Baps is set for The Paddocks thoroughfare in Old Catton in the former home of Allsorts Hardware.

It will be businessman Marcus Pearcey's latest venture after taking on The Green Man pub in Rackheath and the popular Joe's Pets stall at Norwich Market when the owner announced his retirement.

Frank's Bakery and Baps will be opening in The Paddocks in Old Catton (Image: Sonya Duncan)

"This is an entirely new concept for us and we are very excited," he said.

"Frank's will serve great value, locally sourced bakery products including amazing baps and cakes.

"We are looking to rival Greggs with really great value produce.

"We are excited to connect with the Old Catton community and hope that we will have a positive impact on the area."

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Mr Pearcey also owns Easters Bakery in Costessey, a small craft bakery selling fresh bread, scones and sandwiches which has been very popular with the locals.

"We've seen people queuing outside of the door," added Mr Pearcey.

"People have really connected with it."

Marcus Pearcey is the owner of Frank's (Image: Denise Bradley)

The cafe and bakery could be the first of many as Mr Pearcey has hopes of expanding the Frank's franchise into other areas of the city.

"This is only the first but we hope to open more," he said.

"We are really excited about it as a concept."

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Work is under way to transform the space into a cafe and bakery, with the windows covered by plastic sheeting and tool stations visible inside the shop.

A sign in the shop's window is currently advertising for staff at the site.

No exact opening date has yet been set, but Mr Pearcey confirmed that he hopes that Frank's will open in early August.