Ben & Jerry’s new scoop shop will open today in the city.

From 10am, the doors will open to Norwich’s first stand-alone Scoop Shop in Chantry Place.

And to celebrate the new store, which is located on the lower ground floor, the first 50 customers can get their hands on a free scoop.

The scoop shop will be the first standalone store in the city (Image: Ben & Jerry's) Ice cream lovers can choose from either two scoops in a cup or waffle cone, a two-scoop regular milkshake, a signature Cookie Dough Brownie or a signature Chocolate Fudge Brownie Waffle Chunks.

READ MORE: Award-winning city shop celebrates 'special' few years

Chris Braeger, Head of Franchising UK at Ben & Jerry’s commented: “We’re so excited to be spreading the joy of Ben & Jerry’s across the UK by bringing our scoops and swirls to our fans in Norwich.

"We’ve always felt the love from Norwich locals when we’ve shared a scoop with them at pop-ups and or served them in local cinemas, so we’re thrilled to provide Norwich residents with a standalone store."

Paul McCarthy, general manager at Chantry Place, said: “We have lots of fun things planned for the centre this summer as we gear up to host our Sporting Summer event."

The store will be open from 9am-6pm and seats 16 people.