We were given a glimpse inside Norwich's latest "hidden" cocktail bar.

Hit city drinks spot Tipsy Jar has launched its sister site in Charing Cross - just a stone's throw from the bottom of St Benedict's Street.

J. Doe and Co. has taken over the former Gyre and Gimble premises, which closed in January.

The bar area at the top of the building is bright and spaciousThe bar area at the top of the building is bright and spacious (Image: Emily Goodwin)

"We are keeping the same ethos as Tipsy Jar: great cocktails, great service," explained Ellie Whatling, who owns the two bars with her wife, Laura.

"We still want it to be fun and affordable, but it will be slightly different."

She added: "Tipsy Jar is mostly bookings and table service, but this is more of a come-as-you-are place, with no bookings and classic bartending. 

"We want people to sit at the bar and chat to our bartenders, who are great."

The name, J. Doe and Co., leans into the "hidden" nature of the space, which is designed to be like a speakeasy from the 1920s.

From the street, those peering through the windows will only see a desk, with wallpaper that looks like bookshelves lining the walls.

However, heading up the staircase brings customers into a bright bar area with exposed brickwork and industrial-style furniture.

There is plenty of space to sit and enjoy a cocktail or twoThere is plenty of space to sit and enjoy a cocktail or two (Image: Emily Goodwin)

"We really leaned into the hidden element once we saw the space," explained Ellie.

READ MORE: New 'speakeasy-style' cocktail bar to open as empty city shop gets revamp

"It is an immersive experience from the moment you enter the door."

 

The couple opened Tipsy Jar in November 2021 and it proved an instant hit with locals.

"We didn't anticipate how successful it would be," explained Laura.

"It was the natural step to expand into another site."

"I'm excited," said Ellie.

"We've worked hard to design spaces that we both love."

Laura added: "There are some really good restaurants in St Benedicts Street, and it's just across the road.

"We are hoping this helps everyone out a little bit - we want to see the city thrive."

J. Doe and Co. is open until late from Tuesday to Saturday weekly.