One of the region’s oldest boating businesses has been sold to a Norfolk firm.

Broom Boats, which has been based in Brundall for 125 years, has been bought by the owners of Horning Pleasurecraft.

The White Heron pub, which underwent a £600,000 refurb in 2022, was included as part of the sale.

 

The White Heron Pub in Brundall has been included in the saleThe White Heron Pub in Brundall has been included in the sale (Image: Denise Bradley)

Founded in 1898 by the Broom family, the company has a rich heritage that has seen it involved in the wars, including the Dunkirk evacuations in 1940.

It currently operates as a marina and has 24 luxury boats for holiday hire, as well as six available for day hire.

The boatyard also continues to offer repair and maintenance services.

Broom Boats has 24 luxury boats for hire from its marina in Brundall Broom Boats has 24 luxury boats for holiday hire from its marina in Brundall (Image: Newsquest)

Horning Pleasurecraft owners Clive and Victoria Richardson operate Horning Marina on the River Bure and Cove Marina - which is situated very close to the Broom site in Brundall.

READ MORE: Remembering the glory days of Brooms - a Brundall institution

Clive Richardson said: "I’ve been in the Broads boating and boat building business all my life.

"We’ve been developing the Horning Pleasurecraft business over the last four years, starting with a hire fleet of three boats and a team of engineers and boat builders at Horning and adding Cove marina in 2021.

Horning Pleasurecraft bought Cove Marina in Brundall in 2021Horning Pleasurecraft bought Cove Marina in Brundall in 2021 (Image: Savills)

"We weren’t actively looking for another marina at the time the Broom opportunity presented itself, but it was on our doorstep and the size of the site, together with the extensive hire fleet and facilities, makes it a fantastic fit for us.

"We have plans to improve and fill the moorings, expand the private work and service division as well as maintain the quality hire fleet.

"Building Broom Boats at Brundall again is a real possibility."