The opening date has been announced for a new city homewares shop after more than a year in the making.

The Pascale Store will soon be opening in the former Fourth Avenue store in Norwich's London Street.

From September 21, customers will be able to browse the quilts, kitchenware and vintage items that the brand will stock. 

The shop has been painted dark blueThe shop has been painted dark blue (Image: Newsquest)

Plans first emerged for the Grade II-listed building in June last year, when the shop owners requested to make alterations to the building, including painting the exterior a deep blue colour.

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Further plans, this time for the shop's signage, have now been submitted to Norwich City Council for approval.

An announcement from the owners reads: "We are in the final stages of finishing off our London Street, Norwich, shop.

"We are so excited to finally have a permanent home, to be in the heart of beautiful, vibrant Norwich and to welcome customers through the doors of our new wonderful store."

Pascale Store was formerly open in New Street Market in Woodbridge and hosted a pop-up shop at Heal's in Tottenham Court Road for six months between 2022 and 2023.