Free wine on offer as Laylo wine bike to pop up in Norwich

The Laylo wine bike will be popping up in Norwich as the luxury boxed booze brand launches in Norfolk.

On Saturday, September 14, the bike will be cycled around different locations in the city and free glasses of wine will be handed out to the first 20 people who find the bike in each spot.

The bright blue Laylo bike will be popping up around Norwich on Saturday (Image: Laylo)

It could be wheeling through the Lanes at midday, roaming Tombland at 1pm and heading to NR3 in the early afternoon. 

Laylo launched in 2020 and is the UK's leading luxury boxed wine brand and has won several awards including Drinks Startup of the Year in 2022.

READ MORE: City's new yoga studio proves a hit with all classes booked up

"The sustainability revolution is happening in the wine world," said Daisy Larkan, from Laylo.

Daisy Larkan is the Business Development Manager at Laylo (Image: Daisy Larkan)

"Here in Norfolk, we're serious about eco-responsibility, which is great. But people aren't used to drinking great quality wine from a box or a can, so we've got a mission on our hands, and that starts with getting sceptics to taste!"

Laylo is now stocked at First Draft Kitchen and will soon appear in other Norwich locations.

For more information and to be in with a chance of winning some free wine, follow @drinklaylo on Instagram.