A new business is aimed to terrify Norwich as Halloween approaches. 

Siv Sears started Norwich Story Walks in March after a stint working for other walking tours in the city.

Previously known for their "Weird and Wonderful" walking tour - an off-beat exploration of the Fine City's strange history - and now Mr Sears wants to get scary.

Siv Sears started Norwich Story Walks in March (Image: Supplied)

"It's a completely new direction. Our other tours have been totally ghost-free," the 47-year-old said. "But I know how much demand there is for ghost walks."

The 90-minute walk will haunt Norwich from October 25 to November 3 and cost £10 per person.

"There won't be any jumpscares but we won't hold back in telling the chilling tales and nasty events of our city as they happened.

"I wear an otherworldly costume during my tours. I want to suspend reality in walkers minds for an hour and a half."

Mr Sears adds that his week of Halloween haunts will stand out from the rest because of Norwich's uniquely spooky streets.

"Norwich lends itself perfectly to this. Atmosphere seeps out of the pores of this city. Places like Elm Hill and the Lanes, places we'll visit, are so atmospheric after dark."