Driving simulator firm to open at new Innovation Park

Ansible Motion, currently based in Hethel, creates simulators used by the world’s leading car manufacturers and motorsports teams. 

The company is relocating its headquarters to a new state-of-the-art simulation centre at MotorSport Vision’s Innovation Park, adjacent to Snetterton Circuit.

Founded in 2009, Ansible Motion designs, builds and develops automotive Driver-in-the-Loop (DIL) simulators which create virtual driving experiences for drivers and global product development engineers.

What Ansible Motion's new facility at MotorSport Vision's Snetterton Innovation Park will look like (Image: Feilden+Mawson Architects LLP)

MotorSport Vision - Europe’s largest motor racing circuit operator, which owns Snetterton Circuit - has plans for 30,000 square metres of commercial offices, industrial units and motorsport workshop space at the park.

The 13-hectare site will also feature a hotel with a café and electric vehicle (EV) charging facilities.

Jonathan Palmer, chief executive of MotorSport Vision, said it is an “exciting time for Snetterton”.

Plans for MotorSport Vision's Snetterton Innovation Park (Image: Feilden+Mawson Architects LLP)“Welcoming Ansible Motion and pushing forward with wider development plans is a real boost to the local economy,” he said.

“The development will give new life to the circuit and bring new race teams, motorsport businesses and advanced engineering firms to the area.

“We are seeking to deliver an exceptional, high-quality estate, attracting innovative and growing businesses.

“Ansible Motion is exactly the type of business that we are seeking to attract and work with, so we are delighted that they will be spearheading the Innovation Park.”

Plans for MotorSport Vision's Snetterton Innovation Park (Image: Feilden+Mawson Architects LLP)

Dan Clark, managing director of Ansible Motion, said: “Relocating to a simulation centre in close proximity to Snetterton, one of the UK’s premier motor racing circuits, is an excellent fit for us.

“Ansible Motion is expanding rapidly, so we’re excited to be a part of this new technology and innovation hub in Norfolk, which will connect us with a broader growth ecosystem.

“The new simulation centre will double the size of our existing facilities and allow us to house all our research and development, design and manufacturing.

“We will also be able to grow our team. We currently employ 55 staff, and it’s our intention to grow to approximately 90 over the next three years following the move to the new facility.”