The city will gain a new addition to its Primark branch as the clothing chain rolls out a popular service to more of its UK stores. 

Primark is set to expand its click and collect service to 54 more stores before the end of the year, including the Norwich branch in Haymarket.  

The service allows shoppers to order clothes online and then pick them up in-store and, while the service is free, there is a minimum spend of £10. 

The service began as a trial in 2022The service began as a trial in 2022 (Image: Primark) First launched as part of a trial in 2022, the expansion of the service coincides with the celebration of Primark's 50th anniversary on the British High Street. 

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Kari Rodgers, UK retail director at Primark, said: “It’s been 50 years since we first opened our doors in Derby to bring affordable fashion to the British high street and expanding Click & Collect is another way we are giving people more reasons to visit their local high street and Primark.

"We know our customers love its convenience and the opportunity to access our wider ranges typically only found in larger stores.

"We’re thrilled to reveal the new stores to offer the service and extend access to our ranges even further before the busy Christmas shopping period begins.”

Alongside the reveal of the next wave of stores, the range available in the service has been expanded to include menswear and homeware alongside women’s and kidswear.