A new homeware shop has opened in a city centre store that was left empty for five years.
Pascale Store has opened in the former Fourth Avenue shop in Norwich's London Street.
Owner Pascale Smets, who has been running the business online and in other locations for several years, said: "I'm so happy to have a physical shop again.
"I really enjoy interacting with customers and showing people the things I love and care about."
Shoppers can also pick up textiles, stationery and botanical accessories.
Pascale said: "We have sought out unusual makers and products.
"I like to find small businesses from around the world and get special items from them.
"Everything here is made to last.
"I wouldn't sell anything if I didn't think it was useful or beautiful."
New Street Market in Woodbridge was Pascale Store's first home, and there was a pop-up shop at Heal's in Tottenham Court Road for six months between 2022 and 2023.
Now the shop has moved to Norwich, a city which Pascale described as "vibrant, arty and lovely".
"This place was a terrible mess and it was a huge labour of love to turn it back into a shop.
READ MORE: Opening date revealed for new homeware shop in city centre
"It's a beautiful building and we bought it just after COVID-19, so it was a brave step, and I'm really excited to finally be open."
Pascale Store will eventually be spread across two floors, but the upstairs - which will stock clothing, children's gifts and apothecary items - will remain closed for a few months yet.
Pascale Store is open from 10am to 5pm from Monday to Friday, until 6pm on Saturday, and between 11am and 4pm on Sundays.
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