Samaritans to sponsor Norwich City for Championship game

Norwich City are hoping to build on their work highlighting the importance of discussing mental health at the club's home clash against Hull City tomorrow.

A "minute unsilenced" will take place at the end of the pre-game coin toss where supporters from both teams will be encouraged to talk about mental health.

Then during the game City's shirts will carry the Samaritans logo instead of its usual partners Blakely, Turismo de Gran Canaria and Sekura.

There will be a minute unsilenced and Samaritans as the shirt sponsor for the Canaries this weekend (Image: Paul Chesterton, Focus Images)

Zoe Webber said the club are extremely proud and passionate about the impact of its work discussing mental health (Image: Paul Chesterton, Focus Images)

Zoe Webber, executive director for the club, said: "We're extremely proud and passionate about the impact of our work in this area.

"It's been our mission to use our club platform and voice to help prevent suicide.

"We're thankful to our other sponsors for giving up their position on our home shirts in place of the Samaritans logo and helpline number.

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"Our message this year continues the theme of the video we created in 2023 – you are not alone – but this year we will be highlighting the support available to anyone who needs help with their mental health and encouraging them to reach out to that network."

The changes are happening this weekend in the Canaries' Championship clash with Hull City (Image: David Greaves, Focus Images)

On World Mental Health Day last year, the club released a video in conjunction with Samaritans which was responsible for more than 7,500 inbound social media messages to the charity requesting support.

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The heartrending video has been viewed more than 145 million times by an online audience spanning the world.

The Canaries currently sit 10th in the Championship after a draw with Leeds on Tuesday. 

They'll be taking on an in-form Hull side who have won their last three games and sit one place above City despite both being on 12 points.

Do you need support? Samaritans can be contacted 24/7 on 116 123. The NHS First Response Service can be reached on 111 selecting option 2.

On World Mental Health Day last year, the club released a video in conjunction with Samaritans (Image: Norwich City FC) The Canaries currently sit 10th in the Championship and will be playing 9th place Hull City (Image: Paul Chesterton, Focus Images)