A Norwich charity is asking for help to continue supporting people in need.

The Feed, which runs a social supermarket and community café on Hall Road, provides affordable groceries, social activities and advice to thousands of locals.

The charity's work is crucial, as 40 per cent of areas in Norwich are among England's most deprived, according to a Norwich City Council report.

However, the Feed is struggling to sustain its operations.

Chris Elliott, the Feed's marketing and fundraising manager, said: "All our main sources of income are reducing or becoming harder to sustain.

Norwich charity seeks help to continue supporting people in need Norwich charity seeks help to continue supporting people in need (Image: Submitted)

"At the same time, more people are needing us.

"Winter is a particularly tough time with fuel bills increasing."

Despite these challenges, the Feed is determined to bring festive cheer to its members.

A Christmas dinner will be served at its community café, Santa will visit to distribute presents to children, and 160 people will receive a full Christmas dinner to cook at home.

To support the Feed, donations can be made at justgiving.com/campaign/eatwellwinter.

Businesses interested in supporting the charity in 2025 can email chris@thefeed.org.uk.