ABC Taxis, a Norwich private hire taxi firm, has announced its sponsorship of Firside Athletic Youth Football Club's Under-7 team.

The sponsorship is part of the 'Funded by Veezu' initiative and will provide the young players with new kits.

Chris Ford, regional director for ABC Taxis, said: "We’re thrilled to support Firside Athletic Youth Football Club and be part of their journey in nurturing young players in our community.

"Seeing the Under-7s proudly wearing our sponsored kits reminds us of the importance of investing in the next generation, and we’re honoured to play a part in that."

The funded by Veezu initiative is a community-focused programme designed to give back and support projects.

Through this scheme, Veezu and its regional brands, like ABC Taxis, help organisations grow.

Tim Blanch, chairman of Firside Athletic Youth FC, said: "It’s fantastic to have ABC Taxis as a new sponsor for the club.

"The Under-7s are thrilled and proud to wear the new kits ABC has provided, and we as coaches share in their excitement."