Primark has launched a new service at its store in Norwich just in time for Christmas.

Shoppers can now take advantage of its click and collect service at the store in Haymarket.

The service allows shoppers to order clothes online and then pick them up in-store and, while it is free, there is a minimum spend of £10. 

First launched as part of a trial in 2022, the expansion of the service coincides with the celebration of Primark's 50th anniversary on the British High Street. 

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Kari Rodgers, UK retail director at Primark, said: “We’re already seeing strong uptake for Click & Collect as we continue to roll out the service nationwide, and we expect this demand to grow as we head into the busy festive shopping season.

"We hope our customers up and down the country find their shopping experiences just that little bit easier this year thanks to the added convenience our service brings.

“Now that Click & Collect is available at more than half of our British stores, we’re pleased to be offering shoppers more opportunities than ever to enjoy our great value, affordable fashion.”